Things worth knowing, written plainly.
No listicles and no filler. These are the questions our clients ask before they sign, answered properly.
POPIA and WhatsApp: what you're actually allowed to send customers
A plain-language guide to sending WhatsApp messages to customers in South Africa without falling foul of POPIA — consent, opt-outs, and what counts as direct marketing.
Why your business isn't showing up when customers ask AI who to call
Customers increasingly ask ChatGPT or Google's AI for a recommendation instead of scrolling search results. Here's how those answers get built, and why most local businesses are invisible in them.
The enquiry arrived at 19:42. Who answered it?
Most small business enquiries arrive outside working hours and go to whoever replies first. What that costs, and what to do about it.
How to get more Google reviews without annoying your customers
How to ask every eligible customer for an honest review, choose an appropriate channel, handle concerns, and respond publicly.
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