We count at least 47 competing businesses listed in and around Pretoria. Almost all of them are competing on the same two things without realising it: how fast they reply, and what their reviews say.
The customer phones three numbers off Google and books the first one that answers. Nobody calls back on Sunday.
We answer every enquiry within seconds on WhatsApp, follow up when a quote goes quiet, and ask for a Google review the day the job is signed off — so the next person searching in Pretoria finds a business with recent reviews rather than one with none.
The ones that win aren't cheaper. They answer first and they have recent reviews.
Most appliance repair work is won on speed and reviews. Customers search Google, phone or WhatsApp two or three businesses, and book whoever answers first with a decent rating. Answering every enquiry within seconds and collecting a steady flow of reviews after each job is the highest-return marketing an appliance repair business can do.
Appliances fail while they are being used — evenings, weekends and public holidays. That is exactly when most repair businesses are not at their phones, which is why an automatic reply that books the job matters more in this trade than in almost any other.
Fifteen minutes, no presentation. Bring what you spend now and we'll put our number next to it, line by line.