Panel Beaters & Auto Body businesses in Cape Town compete on two things most of them never measure: how fast they reply, and what their reviews say.
The customer is shaken, comparing two or three shops, and picks the one that makes it easy.
We answer every enquiry within seconds on WhatsApp, follow up when a quote goes quiet, and ask for a Google review the day the job is signed off — so the next person searching in Cape Town finds a business with recent reviews rather than one with none.
The ones that win aren't cheaper. They answer first and they have recent reviews.
Most insurers now let the customer choose the repairer, which means the decision has moved from the insurer to a person searching Google after an accident. Being easy to reach and visibly well reviewed matters far more than it used to.
Speed of response, whether the shop handles the insurance paperwork, and other people's experiences of the repair quality — in that order, because the customer cannot judge the work themselves.
Fifteen minutes, no presentation. Bring what you spend now and we'll put our number next to it, line by line.