Solar Installers businesses in Polokwane compete on two things most of them never measure: how fast they reply, and what their reviews say.
Every lead gets three quotes. The slowest quote is never read, and nobody follows up after the first email.
We answer every enquiry within seconds on WhatsApp, follow up when a quote goes quiet, and ask for a Google review the day the job is signed off — so the next person searching in Polokwane finds a business with recent reviews rather than one with none.
The ones that win aren't cheaper. They answer first and they have recent reviews.
Solar is a considered purchase where the customer collects several quotes and then goes quiet while they decide. The installer who replies first, and who follows up twice without being asked, converts materially more of the same leads — the deal size makes even small conversion gains worth a great deal.
More than in almost any trade. The customer is spending six figures on equipment they cannot evaluate, so they rely on other people's experiences. Recent reviews mentioning after-sales support are the ones that close deals.
Fifteen minutes, no presentation. Bring what you spend now and we'll put our number next to it, line by line.